West Adams Avenue looks a lot different now than it did just a few years ago.
"In my 30-some years in this business, this is the most exciting market I've ever been a part of," Rod Henry, President of the Temple Chamber of Commerce, said.
Whether it's the Walmart that opened a little more than a year ago, or the Taco Bell, Starbucks, clinic or any of the other several businesses that soon followed, one local business owner says he's heard someone call it the new 31st Street.
"My father and I, we started this business about 10 years ago," Guy Coughran, owner of Big Chew Chew's, said. "We picked this location and there wasn't anything out here except pretty much cow pastures."
That's no longer the case. According to online public records, Temple's population has grown by more than 25 percent since Big Chew Chew's opened.
The city's seen a 3-5 percent increase in sales tax revenue in the past two or three years, thanks to all the businesses moving into the area.
While that's significant growth for the city, Coughran said it's even more significant for his small business.
"We were seeing approximately 15-20 percent growth in the last two years," Coughran said.
With the businesses come homes.
Housing developments and apartment complexes have poppoed up in the area, too. But it seems like the city planned for a boom like this after extending sewer lines to West Temple about 15 years ago.
"I think we get good reports about our schools, the conditions of our utilities, water and sewer, and working with the staff in the development process," Temple City Manager Jonathan Graham said.
That growth is set to continue, with an emergency clinic preparing to open soon.
Although the growth is most visible in West Temple, the city says it's working to get businesses to move to East Temple by offering incentives, however, the city manager didn't say what they were.
The Chamber of Commerce also said Downtown Temple is undergoing a Renaissance, revitalizing the area.