(KXAS) The parent of a North Texas high school football player has filed a bullying complaint against a rival team's coaching staff after a 91-0 loss.

The undefeated Aledo Bearcats have made a habit of soundly defeating their opponents this season. After seven games, the team is outscoring the opposition 485-47.

A Western Hills High School parent filed the bullying complaint after Bearcats defeated the Fort Worth school 91-0 on Friday.

"Never; I've never heard of a bullying report in a football game," Aledo coach Tim Buchanan said Monday.

Buchanan said he started substituting players in the first quarter. He also said the game clock ran continuously starting toward the end of the third quarter.

But when asked why the team did not simply start kneeling the ball -- in effect, stop trying to play the game -- Buchanan was clear in his answer.

"To go out and tell your kids, 'No, I don't want you to play hard, because we're ahead,' that's against every fundamental coaching strategy that you have," he said.

Western Hills head coach John Naylor told NBC DFW after Monday's practice that he disagrees with the parent who claimed that the Aledo coaching staff bullied his players.

The Texas Education Agency defines bullying as:

"Bullying occurs when a person is exposed, repeatedly and over time, to negative actions on the part of one or more other persons, and he or she has difficulty defending himself or herself. Bullying is aggressive behavior that involves unwanted, negative actions. Bullying involves a pattern of behavior repeated over time. Bullying involves an imbalance of power or strength."

The Aledo Independent School District will investigate the complaint against its football coaching staff.

Superintendent Derek Citty said his district will take the complaint just as seriously as it would a complaint that a group of students within the district is picking on a classmate.

Several parents of Western Hills players who attended Friday night's game described the loss as embarrassing. One parent, who declined to speak on the record, said that the Aledo coaches could have made more of an effort to keep the score down.

Buchanan insisted he and his fellow coaches did exactly that.

"In actuality, we probably could have scored a lot more," he said. "We did try to keep it down. I was really fearful that we were going to score 100."