Cartoon characters were also given the opportunity to wear the milk moustache, including the Rugrats, Garfield and the Simpsons.
It was the first of many celebrity appearances, including some fictional characters like Austin Powers.
The first "Got Milk?" ad appeared in 1994 featuring supermodel Naomi Campbell.
Serena Williams, left, and her siter Venus appear in a milk advertisemen wearing milk mustaches in this handout photo.
The new campaign, Milk Life, focuses on what MilkPEP interim CEO Julia Kadison calls "everyday folks."
The current campaign does not feature any celebrities, a noticeable change from past milk ads.
Don%u2019t say goodbye to that milk moustache too quickly. %u201CI think it would be nuts for us to walk away from that,%u201D Kadison said. %u201CWe%u2019ll probably be using the moustache more tactically than we have in the past.%u201D