Sex, drugs and alcohol: Tips for watching Super Bowl commercials - kcentv.com - KCEN HD - Waco, Temple, and Killeen

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

Updated:
© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

  • Latest NewsMore>>

  • Train Your Brain To Crave Healthy Food

    Train Your Brain To Crave Healthy Food

    Monday, September 1 2014 8:26 PM EDT2014-09-02 00:26:37 GMT
    (CNN) -- It may be possible to rewire your brain so that it wants -- craves, even -- healthier foods. How? By following a healthy diet. We know, that wasn't the quick fix to afternoon ice cream binges you were hoping for. But this research could lead to a more sci-fi solution to the obesity epidemic. In a pilot study published Monday in the journal Nutrition Diabetes, scientists say that changing your eating behavior can actually change how your brain reacts to high-calorie and low-calori...More >>
    (CNN) -- It may be possible to rewire your brain so that it wants -- craves, even -- healthier foods. How? By following a healthy diet. We know, that wasn't the quick fix to afternoon ice cream binges you were hoping for. But this research could lead to a more sci-fi solution to the obesity epidemic. In a pilot study published Monday in the journal Nutrition Diabetes, scientists say that changing your eating behavior can actually change how your brain reacts to high-calorie and low-calori...More >>
  • In Wake of Baylor Win, Fans and Businesses Reflect on First McLane Game Day

    In Wake of Baylor Win, Fans and Businesses Reflect on First McLane Game Day

    Monday, September 1 2014 6:33 PM EDT2014-09-01 22:33:48 GMT
    (KCEN) – It was a great way to kick off the Bears' run in McLane Stadium: a blowout win over SMU, 45-0. But as much as it was a chance for the team to prove themselves to a new student body, it was a chance for the stadium to prove itself to the country.More >>
    (KCEN) – It was a great way to kick off the Bears' run in McLane Stadium: a blowout win over SMU, 45-0. But as much as it was a chance for the team to prove themselves to a new student body, it was a chance for the stadium to prove itself to the country.
    More >>
  • Big Tex Awards go to Gulf Shrimp Boil, Funnel Cake Ale

    Big Tex Awards go to Gulf Shrimp Boil, Funnel Cake Ale

    Monday, September 1 2014 5:31 PM EDT2014-09-01 21:31:55 GMT
    The State Fair of Texas announced their two big winners for the 2014 Big Tex Choice Awards.Eight finalists competed, but it was Clint Probst's Fried Gulf Shrimp Boil that won Best Tasting and Justin Martinez's Original State Fair Brew-Funnel Cake Ale that won Most Creative.The State Fair of Texas called Probst's culinary creation "crowd-pleasing Cajun" and Martinez's English-style summer ale "crisp, with just the right amount of toastiness and sweetness."This was the fair's 10...More >>
    The State Fair of Texas announced their two big winners for the 2014 Big Tex Choice Awards.Eight finalists competed, but it was Clint Probst's Fried Gulf Shrimp Boil that won Best Tasting and Justin Martinez's Original State Fair Brew-Funnel Cake Ale that won Most Creative.The State Fair of Texas called Probst's culinary creation "crowd-pleasing Cajun" and Martinez's English-style summer ale "crisp, with just the right amount of toastiness and sweetness."This was the fair's 10...More >>
*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KCEN. All Rights Reserved. Users of this site agree to the Terms of Service, Privacy Notice/Your California Privacy Rights, and Ad Choices.