Sex, drugs and alcohol: Tips for watching Super Bowl commercials - kcentv.com - KCEN HD - Waco, Temple, and Killeen

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

Updated:
© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

  • Latest NewsMore>>

  • Greg Abbott Backs Out of Only Statewide TV Debate

    Greg Abbott Backs Out of Only Statewide TV Debate

    Friday, August 29 2014 3:34 PM EDT2014-08-29 19:34:38 GMT
    Republican candidate Greg Abbott has reversed his decision to appear in the only gubernatorial debate to be broadcast statewide on television.Abbott and his Democratic opponent, Wendy Davis, had both agreed to participate in a roundtable debate in Dallas on Sept. 30.But on Friday morning, Abbott's team reversed an earlier decision and said it will not participate alleging concern over the format."Due to our inability to agree on specific details of the format, Attorney General...More >>
    Republican candidate Greg Abbott has reversed his decision to appear in the only gubernatorial debate to be broadcast statewide on television.Abbott and his Democratic opponent, Wendy Davis, had both agreed to participate in a roundtable debate in Dallas on Sept. 30.But on Friday morning, Abbott's team reversed an earlier decision and said it will not participate alleging concern over the format."Due to our inability to agree on specific details of the format, Attorney General...More >>
  • First 4D Roller Coaster to Open in Texas in 2015

    First 4D Roller Coaster to Open in Texas in 2015

    Friday, August 29 2014 3:26 PM EDT2014-08-29 19:26:17 GMT
    Six Flags Fiesta Texas unveiled plans to debut the most exciting coaster in the park's 22-year history — BATMAN: The Ride, premiering in 2015.After being lifted straight up a 120-foot hill, this 4D Wing Coaster challenges riders to "face their fears" as they flip head-over-heels at least six times along the weightless, tumbling journey.Along the way on this fourth dimension free-fly coaster, thrill seekers experience exhilarating coaster hills and unexpected drops along ...More >>
    Six Flags Fiesta Texas unveiled plans to debut the most exciting coaster in the park's 22-year history — BATMAN: The Ride, premiering in 2015.After being lifted straight up a 120-foot hill, this 4D Wing Coaster challenges riders to "face their fears" as they flip head-over-heels at least six times along the weightless, tumbling journey.Along the way on this fourth dimension free-fly coaster, thrill seekers experience exhilarating coaster hills and unexpected drops along ...More >>
  • Furniture Store To Refund More Than $1 Million After Aggies Win

    Furniture Store To Refund More Than $1 Million After Aggies Win

    Friday, August 29 2014 3:01 PM EDT2014-08-29 19:01:20 GMT
    (KHOU) -- A furniture store in College Station, Texas is the latest to owe customers some free furniture after Texas AM beat South Carolina on Thursday night.The Ashley Furniture Store offered that if the Aggies won by more than 10, all furniture purchased between August 16th and 27th would be free."We're going to have a big check writing party at the story," store owner Mark Wilks told ESPN.com.According to a spokespperson, more than 700 people took advantage of the offer and bought more tha...More >>
    (KHOU) -- A furniture store in College Station, Texas is the latest to owe customers some free furniture after Texas AM beat South Carolina on Thursday night.The Ashley Furniture Store offered that if the Aggies won by more than 10, all furniture purchased between August 16th and 27th would be free."We're going to have a big check writing party at the story," store owner Mark Wilks told ESPN.com.According to a spokespperson, more than 700 people took advantage of the offer and bought more tha...More >>
*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KCEN. All Rights Reserved. Users of this site agree to the Terms of Service, Privacy Notice/Your California Privacy Rights, and Ad Choices.