(KCEN)- If you were one of the 160,000,000 people who watched at least part of the big game last night you saw a lot of high profile commercials.
Companies paid more than ever for commercial time, but did they get their money's worth.
We look forward to them every year -- the commercials that keep millions of us tuned in even when players leave the field, but Baylor marketing professor Kirk Wakefield says this year many of the much-anticipated Super Bowl ads seemed to fall flat.
"Recall didn't seem to be too high at least in the first half and i didn't see it get a whole lot better frankly in the second half, " Wakefield said.
A few had people buzzing, like the Doritos sling-shot.
"The thing to remember about the Doritos ads those are all made by you know fans that are trying to compete for a prize so maybe they are a little more creative than some of them. At any case they're entertaining," Wakefield said.
We also saw some old favorites like the E*Trade babies.
"There are two words that we say in advertising always get attention. One's 'free' and one's putting a baby in the ad," Wakefield said.
However at $3.5 million for 30 seconds there was a surpising number of disappointments.
"I think the GoDaddy ads are frankly getting a little tired we've gotten too used to it...doesn't shock us all that much," Wakefield said.
Remember the GE ad?
Wakefield says he's not surprised if you don't.
"I hope the employees at GE are pumped up,but pretty sure everybody else tuned out on that one," Wakefield said.
He says even ads we liked may not be worth paying three times normal primetime costs, but the battle of the Super Bowl ads will continue as a way for brands to break out with the biggest audience in television.
Let us know what you thought of the ads on our facebook page:KCEN TV.