It took just one look at the frenzy of media attending Pro Day to see that Baylor University successfully set their bear trap to snag the national media.
"The way I'm looking at it through my prism, I'm looking at the future of the NFL this morning," said esteemed ESPN broadcaster Ron Jaworski.
Around 60 scouts and coaches were joined by 140 media people at the indoor practice field. The athletic dept. spent more than a month prepping for the biggest pro day in the school's history, and they know there's one person to thank.
"It's all part of the Robert Griffin effect that's still rolling on," said athletic dept. spokesperson Heath Nielsen.
With his footwork, throwing technique and Heisman success, RG3 brought the spotlight to Baylor football in a very positive way.
"They're always the bottom feeders of the Big 12. And they beat Texas, they beat Oklahoma...they beat the Big 12 powerhouses this year," said Laken Litman with SI.com.
"This is America, we all love the underdog. And Baylor University has not been on the map for a long, long time," Jaworski said.
They athletic dept., currently enjoying success in other sports like men and women's basketball, was eager to embrace the continuing publicity.
"Hopefully a lot of the national cameras that will be out here will be shooting Baylor logos, Big 12 logos, talking about our players, interviewing our coach," said Nielsen.
And with plans for a new 45,000 seat, river-side stadium, the entire city is expected to expand.
"I can sense coming into this town, the excitement," Jaworski said, "I think this is just the tip of the iceberg. The future looks very very good for Baylor University."
They say success breeds success.
And that means more money, better recruits and even more student applicants to Baylor, forever changing the future for the school and the Waco area.
Reporter: Rebecca Schleicher/Photographer: Thuan Nguyen