
(MSNBC) -- With the big mystery announcement from Microsoft pending Monday afternoon, let's cast our eyes back to the last few years of big Microsoft presentations.
Since many expect today's announcement is related to Microsoft's tablet and mobile ecosystem, it seems proper to recall to Microsoft's first efforts at a tablet and go forward from there. Such a large company has numerous products and events every year, but these are the ones most relevant to consumers at large, whether the products ended in success or failure.
(Msnbc.com is a joint venture of Microsoft and NBC Universal, but we are not
privy to any additional product information about Monday's announcement due to this relationship.)
2000: XP Tablet Edition
Bill
Gates got on stage in 2000 and showed off what the company was sure to
be the future of computing: tablets. Unfortunately, Microsoft was a bit
early to the party: a lack of compelling hardware and an interface
designed with tablets as an afterthought ensured that Windows tablets
would be the smallest of niches for years to come.
2001: Xbox
In
what seemed like a wildly risky move, Microsoft spent a billion dollars
in a bid to take on Nintendo and Sony in the gaming business. Many at
the time mocked the company for its naivete and the hardware for its
enormous size, but the gamble has paid off many times over now.
Purchasing Bungie, which made the hit game "Halo," in 2000 proved to be a
wise move as well.
2002: Xbox Live
While
much of the news relating to Microsoft in this time was antitrust and
various legal issues, the company's consumer divisions were focused on
monetizing its newest successful product, the Xbox. The company rightly
recognized the need for pervasive connectivity, something neither
Nintendo nor Sony were nearly as interested in. This early recognition
of social and service-based gaming would also prove to be
forward-thinking.
2003: SPOT watches and appliances
Few remember
these primitive smart devices, the service for which was discontinued at
the beginning of 2012. Watches, coffee makers, and alarm clocks — all
updated regularly with weather, traffic, and news — for the low price of
$59 per year. While smart devices are making a comeback,
these predecessors were low on bandwidth, monochrome, and fairly
useless.
2004: MSN Search Beta
Microsoft's
first efforts to create its own search engine would eventually grow and
differentiate into several products, but in 2004 this early incarnation
served as a declaration of independence from Google. The decision to
roll its own search suggested Microsoft had an ace up its sleeve. That
did not turned out to be the case and Google's domination over search
endures.
2005: Xbox 360
With
the wind at its backs from a few successful years in the game industry,
Microsoft decided to strike first in the next-generation gaming battle.
The Xbox 360 was launched at E3, long before the Wii (a year later) and
PS3 (a year and a half later), giving it a huge head start. The
sacrifice of this early launch (a sacrfice, it was later revealed,
Microsoft was fully aware of) was that the hardware that was far from
perfected. Thousands upon thousands of consoles broke down, suffering
the infamous "red ring of death."
2006: Zune
The
ill-fated Zune ecosystem had its start this year, debuting with
interesting hardware and software, unique features, and bizarre
marketing. Despite heavy investment, the project never took off.
Attempts at subscription-based music delivery were seen as odd at a time
when buying music via iTunes into huge local libraries was the norm.
Several years later, services like Spotify and Rdio would try this
method again, to great success.
2007: Surface
The fruit of Microsoft's extensive
internal research and labs departments, this touchscreen table captured
the attention of anyone nearby and amazed press with its smooth and
intuitive operation. High cost, bulky construction and a focus on solely
business applications prevented Surface from entering living rooms, but
a huge amount of development went into making it and Windows
touch-friendly.
2008: Yahoo!
The
big business news in 2008 was Microsoft's massive $47 billion bid for
Yahoo!. Though it was eventually retracted for various reasons, the
attempted purchase signaled to consumers that Microsoft was not giving
up on its dream of being the way people found and accessed information
on the Web. But the company's lack of expertise in the area compared to
veterans like Yahoo! and Google meant that this dream was still far from
becoming a reality, even when Bing was announced the following year.
2009: Zune HD
This upgrade to the ailing Zune
brand was hailed by users and critics as an excellent music
playback device, but again failed to lure the audience away from Apple's
iPod. The Zune HD was, however, the first device to exhibit Metro, the
visual style that would become Microsoft's signature look years later.
High contrast, large sans-serif fonts, tile-based navigation — all these
would reappear in Windows Phone 7 and Windows 8.
2010: Kinect, Windows Phone 7, Windows slates
A
big year for Microsoft's consumer aspirations, 2010 brought several
forward-looking announcements. At the Consumer Electronics Show in
January, Steve Ballmer brandished a slate on stage and told the audience
that Windows 7 tablets would be a major focus for the company. This
turned out to be an overstatement, with very few tablets being offered,
and those mainly aimed at enterprise customers. Kinect, announced at a
mystifying press event during that year's E3 conference, indicated a new
way of interacting with devices. The Xbox 360 add-on sold incredibly
well, and it is likely that it will be integrated with laptops and
tablets running Windows 8. Late in the year, Windows Phone 7 made its
debut, and was reviewed well, but largely with optimism towards the
platform's future.
2011: Windows on ARM, Skype, and Nokia
Ballmer
took the stage again at CES to demonstrate Windows running on ARM, a
competing CPU architecture to Intel chips, on which Windows has run for
decades. This genuinely surprising move suggested real tablets and
portable devices on the horizon (and many expect them at today's
announcement). Microsoft then purchased Skype for more than $8 billion,
indicating that it was serious about being in the consumer communication
game. Though no major announcements have been made, many speculate that
the service will end up tightly integrated with Xbox and Windows 8
before long. Lastly, Microsoft entered into a major partnership with
Nokia, paying the floundering Finnish mobile phone giant a billion
dollars to use Windows Phone 7 as their primary OS and to design some
new flagship products. The resulting Lumia series did little to dislodge
the iOS and Android competition, but proved itself to be a powerful and
unique platform.
2012: ?
Monday's announcement
could be many things, but the accelerating unification of Microsoft's
platforms and the increasing focus on consumer-facing products over the
last ten years suggest it will be more of the same. The recent
announcement of Smart Glass is indicative of this trend as well: mobile
phone, tablet, PC, and TV all connected and aware of one another. But
with Microsoft's track record of delivering things before the industry
is quite ready to adopt them, it may be that their reach will
exceed their grasp once again. We'll found out at 3:30 PM Pacific Time
this afternoon.
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