(KCEN) -- Cowboys' owner Jerry Jones is at it again.
His latest bold move - opening a Victoria's Secret store inside his 1.2 billion dollar stadium.
The store sells all sorts of women's under and outer wear, all of them sporting the Cowboy's logo or name.
It is the only Victoria's Secret store in a professional stadium or arena in the country.
So for now, the football team known for its cheerleaders will also be known for its one-of-a-kind sports attire.