(KCEN) -- Heading into the holiday shopping season, retailers have decided the best way to confront competitors in the digital world is to go digital themselves.
Even the giants of retailing say some of their biggest competition isn't only the store next door, but the store online.
So, stores like Toys R Us and Target have decided to get aggressive, just in time for the holidays.
Price-matching, re-introducing layaway and free shipping to your home are all steps stores are taking to avoid being something other than a showroom for their digital rivals.
More so than holidays in the past, retail experts expect some stores to be more digital than traditional this year.