(KCEN) -- It's the time of the year when retailers scramble to get your dollars, claiming to have the best deals on everything from electronics to toys.
But who really has the best deal this year?
According to a Bloomberg Industries analysis, Amazon currently has cheaper online prices for toys than WalMart, Target and other major chains.
In a comparison of 125 randomly selected toys on November 8, Amazon had lower prices than WalMart on 44 percent of the items, while WalMart had better prices on 13 percent.