Nearly a Third of Americans Think Black Friday Shopping Starting - kcentv.com - KCEN HD - Waco, Temple, and Killeen

(KCEN) -- How early is too early for Black Friday shopping?

Nearly a third of Americans think the post-Thanksgiving shopping rush is starting too soon this year.

Some stores are opening their doors at 8 p.m. on Thanksgiving day.

Still, the move is likely to pay off for retailers and job seekers, even though stores risk employee and consumer backlash.