(KCEN) -- There are many ways to meet that perfect someone.
Some people try online dating or blind dates, but one California millionaire is thinking outside the box.
Marc Paskin bought a billboard on the side of the interstate just outside of San Diego.
It says "All I want for Christmas is a Latina girlfriend," then there's an email where women can reach him.
Paskin, who made his money in real estate, might look familiar because he starred on a reality show last year called "Secret Millionaire."