(KCEN) -- Whether you're a Ravens fan or a 49er's fan you'll likely be wearing your team colors this weekend.
That means jerseys are flying off store shelves in advance of the big game on Sunday.
However, counterfeiters see this as a big opportunity as well.
Last year, more than 5 million dollars worth of fake Super Bowl related memorabilia was seized by government agencies.
According to Mark Monitor, a brand protection firm, one in five people who buy counterfeit goods don't even realize it.
He says be wary of highly discounted items.
As the saying goes, if it's too good to be true, it probably is.