Leading up to Valentine's Day Precious Memories owner Seleece Thompson-Mann sees a lot of overwhelmed customers.
"And that's why we always say 'do you have something in mind or do you want some suggestions?'" she laughed.
Before you hit the florist or log on to the web here's her expert advice.
Roses are the most popular but you don't have to shell out hundreds of dollars. Shorter stems mean smaller price tags.
"We still have a dozen roses for $59.95 and they go on up from there. We can do a half dozen for $39.95," she said.
If your sweetheart doesn't like roses go unconventional. Employees at most florists work on lots of varieties.
Spring mixes are popular this time of year consisting of yellows and pinks. If your loved one has a favorite color, florists can always put a bouquet together that isn't red. Adding red bows and hearts will keep the flowers on theme.
Have a tween or teen to impress? A Justin Beiber stuffed beaver is an age-appropriate present. The Beiber beaver goes well with candy or a couple flowers.
"There's no reason to go crazy crazy when it's a young person. It's just for fun. Just to make em feel good," said Seleece.
And ladies don't forget about the man in your life. After all he's probably working hard to impress you.
You can go all-out for shock value and send him the bouquet at work. But beer baskets, stuffed animals, balloons and snack baskets are more popular.
Just remember above all else it's the thought that counts. There's really nothing that's too small or too big. Most sweethearts care more about the gesture than the price tag it involves.