Twitter Working With American Express to Make Purchasing Availab - kcentv.com - KCEN HD - Waco, Temple, and Killeen

(KCEN) -- Twitter is getting into the e-commerce business.

The social media service has teamed up with American Express to turn the site into a social media shopping site.

American Express members who sign up will be able to buy products by mentioning the appropriate hashtag in a tweet.

The new service was launched this week with a number of special product offers.

The companies say wrapping the entire purchasing process in a hashtag makes buying fast and easy.

If it takes off, we could soon see hashtags for products everywhere in commercials and print ads.