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SOURCE OSRAM SYLVANIA
Consumers are more aware and more excited about the phase out of inefficient incandescent bulbs, yet less than half know of pending deadlines
DANVERS, Mass., Feb. 25, 2013 /PRNewswire/ -- Released today, the fifth annual SYLVANIA Socket Survey from North American lighting leader OSRAM SYLVANIA finds that consumers are adjusting to new legislation and energy-efficient lighting options, with about half saying that they plan to switch to new lighting technologies. Federally mandated legislation, which was enacted in 2007, has already begun phasing out two incandescent-bulb wattages (100-watt in 2012 and 75-watt in 2013) and will begin its final phase in January 2014 with 60 and 40-watt bulbs.
OSRAM SYLVANIA's industry-benchmark Socket Survey shows that 38 percent of those polled are aware that the 100-watt bulb was phased out in 2012, which is up from just 29 percent last year and 19 percent in 2010. While these findings show an increase in consumer awareness of the initial legislative phase outs, nearly half are unaware that there will be additional wattages phased out in 2014.
"Consumers are taking time to evaluate their lighting choices, which are now more abundant than ever, and accepting more energy-efficient options," said Rick Leaman, president and CEO, OSRAM SYLVANIA. "Our company remains dedicated to offering the very best in next-generation lighting choices because it is our responsibility to keep pace with the ever-changing world of technology to meet the various needs of our consumers."
More than a third of Americans have evaluated their lighting options in the past six months, and more than half (53 percent) have done so in the past year. With lighting education promoting the acceptance of energy-efficient alternatives and about half of consumers planning to switch to new technologies, it is evident that consumers are shifting their lighting preferences based on their understanding of the evolving industry.
Commissioned annually by OSRAM SYLVANIA, the SYLVANIA Socket Survey is the industry's foremost national measurement of the evolving consumer lighting landscape. Now, in its fifth year, the survey shows a significant decrease - a 16 percent drop year over year - in those who said that they have incandescent bulbs in their homes. About one in 10 consumers say that they have LED bulbs in sockets.
Constantly focused on delivering products that meet consumer preference and demand, OSRAM SYLVANIA was the first to market a 100-watt equivalent LED incandescent replacement at the end of 2012. The SYLVANIA ULTRA LED omnidirectional A21 bulb offers long-life and energy savings to satisfy consumers' needs. Using only 20-watts of electricity, consumers save approximately $220 over the LED's life compared to an incandescent bulb. With a rated life of up to 25,000 hours, the LED bulbs last up to 33 times longer than incandescent light sources, which results in an additional cost savings from less required maintenance. Also included in the ULTRA LED A-Line series of bulbs are true substitutes for 40, 60 and 75-watt bulbs, which offer up to 80 percent energy savings compared to traditional incandescent options.
Additional findings of the 2012 SYLVANIA Socket Survey include:
Consumer Habit and Trends
Phase-Out Preparedness and New Technology Adoption
The survey was conducted over an 8-day period in November, 2012. More than 300 interviews were conducted via landline and cell phone.
About OSRAM SYLVANIA
OSRAM SYLVANIA is a leader in lighting solutions and services, specializing in innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH. For more information, visit www.sylvania.com or follow us on Facebook and Twitter.
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