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KITCHENER, ON, March 4, 2013 /CNW/ - Waterloo Brewing Co., the craft brewing division of Brick Brewing Co. Limited (TSX: BRB), today unveiled the first of its new line of craft beer mix packs. These Small Batch Brews will feature two traditional Waterloo craft brews and one seasonal specialty. The first pack will include Authentic Amber, Classic Pilsner and the seasonal specialty, Iron Horse Bock - a golden, pleasantly hoppy Spring bock beer. The name and packaging of Iron Horse Bock honour the railroad roots and worker pride of the Company's hometown Waterloo, Ontario.
"The formation of Waterloo Brewing Co. recognizes our Company's roots as Ontario's original craft brewery. The history of our Company dates back to our pioneer brewery in Formosa, Ontario which was founded in 1870 just three years after Confederation" offered George Croft, President and CEO. "We wanted to give the hardworking people of Ontario a family of highly crafted products without the pretense that often accompanies craft and imported beers. We simply put every ounce of effort we have into these brews, because we know that's what people who care about their work do."
"Iron Horse Bock is the first of our Small Batch Brews and offers a quality you can see and taste" declared Russell Tabata, Chief Technical Officer. "We weren't interested in crafting a beer for palette gymnastics. We wanted exceptional quality ingredients and brewing to yield a beer worthy of your hard day's work. Iron Horse Bock delivers just that."
Waterloo Brewing Co. Small Batch Brews are available at the LCBO across Ontario. Over the course of the year, new Small Batch Brews will be introduced to celebrate the various seasons.
About Brick Brewing
Brick is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.
SOURCE Brick Brewing Co. Limited
Image with caption: "Waterloo Spring Sampler (CNW Group/Brick Brewing Co. Limited)". Image available at: http://photos.newswire.ca/images/download/20130304_C9900_PHOTO_EN_24220.jpg
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