(NBC News) -- If New York City Mayor Michael Bloomberg gets his way, stores won't be able to publicly display tobacco products and will have to keep cigarettes under the counter or behind curtains.
The legislation announced Monday is the latest public-health crackdown by the mayor, whose ban on super-sized sugary soft drinks was shot down by a judge last week.
The proposed law would "prohibit display of tobacco products" in most retail shops, Bloomberg said. "Such displays suggest smoking is a normal activity and invite young people to experiment with tobacco."
He said it would be the first of its kind in the nation.
A second law would impose new rules to make it harder to sell smuggled cigarettes.
"These laws would protect New Yorkers, especially young and impressionable New Yorkers," Bloomberg said at a Queens hospital, adding that a decline in youth smoking has stalled out with about eight percent of young people lighting up.
Bloomberg has also crusaded against salt in restaurant foods and junk food in vending machines.