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-Tampa Agency Adopts Rentrak's TV Ratings Currency To Enhance TV Campaign Effectiveness-
PORTLAND, Ore., Oct. 1, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with Marshall Advertising, an independent advertising agency in Tampa, Fla.
With Rentrak, Marshall Advertising will receive daily television viewing information for the Tampa-St. Petersburg market to gain a more precise and relevant view of the viewing behaviors of local consumers.
"Marshall Advertising is proud to be the first Tampa-based agency to use Rentrak ratings for the Tampa Bay region," said Kevin Marshall, president of Marshall Advertising. Vice President Jennifer Marshall added, "What attracted us to Rentrak was its large, database approach which draws from thousands of homes even at the ZIP code-level throughout the state of Florida. We strive to be on the cutting edge of audience measurement and engagement in everything we do on behalf of our clients. Rentrak's daily demography and qualitative overlays give us the tools we need to keep our clients ahead of the competition."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
About Marshall Advertising
Established in 1994, Marshall Advertising goes beyond the norm in delivering results worth talking about for their clients. The agency specializes in media buying and handles traditional and non-traditional advertising, while offering a variety of media marketing services. Other Marshall clients include WFLA-TV, State Farm, Kane's Furniture, Suncoast Schools Federal Credit Union, Amalie Motor Oil and the Tampa Tribune. Marshall Advertising is headquartered in Tampa, Fla. with offices in Los Angeles, Calif., Washington, D.C. and Columbus, Ohio. For more information, visit www.marshalladvertising.com.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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