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SOURCE Ovation Brands
Buffet restaurants launch new incentive program tailored to kids
GREER, S.C., Jan. 6, 2014 /PRNewswire/ -- Birthdays come once a year, but kids may enjoy the benefits of their special day all year round with the new Birthday Kids Club available now at Ryan's®, HomeTown® Buffet, and Old Country Buffet®. The recently launched Birthday Kids Club offers children reasons to celebrate by gifting them a free meal on their birthday and other exclusive offers throughout the year. The program is free to register.
"Kids are just as important to us as our adult guests," said Alice Crowder, Vice President of Marketing for Ovation® Brands. "We pride ourselves on offering experiences in our restaurants that appeal to everyone in the family. We are excited to now feature the Birthday Kids Club, which is tailored toward children, but provides parents with benefits they will appreciate too."
Birthday Kids Club
Joining the Birthday Kids Club is free and easy. During the month of January, parents may help their younger children (11 and under) sign up for the Birthday Kids Club. Additionally, during Thursday Family Night (from 5 p.m. to 8 p.m.) all 331 steak-buffet restaurants will offer free activities featuring club sign-up details. Parents and kids may also sign up for the Birthday Kids Club on our Just for Families page on their websites or via QR codes posted on flyers in the restaurants.
All new club members receive a special offer just for signing up, and a card for a free meal on their birthdays. Members may choose to receive the free birthday meal card by postal mail or e-mail. Messages and incentives are sent throughout the year.
Families may also go online and sign up for the Birthday Kids Club via Just for Families page or Crave Connection? on any of the official websites for Ryan's, HomeTown Buffet and Old Country Buffet. Crave Connection is a free program that sends deals, discounts and special offers directly to members' inboxes or phones through text messages.
About Ovation Brands
In the Fall of 2013, Buffets, Inc., one of the nation's largest steak-buffet restaurant companies, marked its 30th anniversary. New executive leadership spearheaded a reinvention of its structure and culture and subsequently renamed the corporation Ovation® Brands.
Ovation® Brands currently operates 340 restaurants in 35 states, comprised of 331 steak-buffet restaurants and nine Tahoe Joe's Famous Steakhouse® restaurants. The restaurants are principally operated under the Old Country Buffet®, HomeTown® Buffet and Ryan's® brands. Ovation employs approximately 18,000 team members and serves approximately 100 million customers annually. Corporate headquarters are based in Greer, SC with a Corporate Support Center located in Eagan, MN. For more information, visit www.OvationBrands.com.
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