Jelly Belly Unveils Beer-Flavored Jelly Bean - - KCEN HD - Waco, Temple, and Killeen

Jelly Belly Unveils Beer-Flavored Jelly Bean

Posted: Updated:
Courtesy: YouTube Courtesy: YouTube

(WMAQ) -- Candy company Jelly Belly unveiled a beer-flavored jelly bean on Saturday, which they appropriately named Draft Beer.

Jelly Belly, which is famous for fun flavors like Buttered Popcorn and Toasted Marshmallow, took three years to make Draft Beer a reality.

"Our fans have been asking for a beer Jelly Bean for years," Rob Swaigen, Jelly Belly's vice president of marketing, told "It took a few years to perfect, but we think we got it right."

The Draft Beer flavor, with its top secret ingredients, matches the taste of a Hefeweizen ale, but contains no alcohol. It joins other alcohol-inspired Jelly Belly flavors like Mai Tai and Pina Colada, which the company developed in the 1980s.

Click for Local Doppler Radar
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KCEN, Owned and Operated by London Broadcasting Company. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.