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SOURCE Mitchell & Ness
Basketball's Most Celebrated Player Commemorated by the Nation's Leading Nostalgia Co.
PHILADELPHIA, Feb. 12, 2014 /PRNewswire/ -- This February, the legendary Chicago Bulls shooting guard and arguably the greatest basketball player of all time makes his return to the spotlight. In partnership with the Michael Jordan and Nike brands, Mitchell & Ness, the company known worldwide for premium authentic and lifestyle sports apparel and headwear, will become the exclusive maker of official NBA Michael Jordan jerseys beginning in Spring 2014 and continuing through the Fall/Holiday 2016 season.
Over the course of nearly three years, Mitchell & Ness will deliver several limited-edition Michael Jordan jerseys to eager sports fans across the globe. As with all of its authentic apparel, every Michael Jordan jersey released by Mitchell & Ness is produced with historically accurate materials and details. Fans will don the on-court uniform exactly how "His Airness" did during his prodigious career. The jerseys will retail for $250 to $300.
Of all new-to-market jerseys released, Mitchell & Ness chose a select series to celebrate key anniversaries of signature, career-defining MJ moments – the 25-year anniversary of the 1989 All Star Game and "The Shot" over Craig Ehlo. The first to be released, Jordan's 1989 All Star jersey, will retail for $250 and be available for purchase starting February 14, 2014, a quarter of a century since it made its first appearance. The second, "The Shot," is made in the USA and will be available in May 2014. With these exciting new jerseys, consumers will be able to own, wear and commemorate a unique, memorable snapshot of sports history.
"We couldn't be more excited to roll out this series of authentic Michael Jordan jerseys and offer fans the exclusive opportunity to relive some of Jordan's most iconic career benchmarks. Celebrating sports legacies is what we do, and that's exactly what we're giving to our customers – a piece of history, a moment in time that carries not only historical but also sentimental significance," said Jonathan Yuska, Head of Mitchell & Ness. "These jerseys are storytellers that once again celebrate Jordan's amazing legacy."
Mitchell & Ness continues to drive athletic apparel trends throughout the world. Shop the new Michael Jordan jerseys at NBA Store Fifth Avenue in New York City, NBAStore.com, http://www.upperdeck.com, The Chicago Bulls Team Store at the United Center, as well as at the Mitchell & Ness Flagship Store in Philadelphia.
About Mitchell & Ness Nostalgia Co.
Founded as a golf and tennis company in 1904, Mitchell & Ness Sporting Goods provided on-field uniforms to the Philadelphia Eagles, Athletics, and Phillies as early as 1933. The Mitchell & Ness Nostalgia Company was created in the 1980's based on the idea to resurrect authentic jerseys significant to sports history. As the pioneer in this field, Mitchell & Ness is known worldwide for its authentic classic jerseys. The company holds licenses from the MLB, NBA, NFL, NHL and NCAA to produce premium apparel and headwear. Headquartered in Philadelphia, PA, Mitchell & Ness has been "Defining Authentic" for over 100 years. For more information on Mitchell & Ness, visit www.mitchellandness.com.
To shop other styles and the full Mitchell & Ness collection, shop online at www.mitchellandness.com, visit the flagship at 1201 Chestnut Street in Philadelphia or find the closest authorized retailer at http://mitchellandness.com/retailer.aspx.
Kristin Huxta, Cashman & Associates
215.627.1060 (o) / 610.247.6308 (m)
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