Fishbat Affirms Adults Spend 11 Hours Each Day Using Digital Media - kcentv.com - KCEN HD - Waco, Temple, and Killeen

Fishbat Affirms Adults Spend 11 Hours Each Day Using Digital Media

Posted: Updated:

In response to an article posted on Mashable, fishbat, a leading online marketing firm, discusses adults’ dependency on digital media and how much time per day people spend using electronic devices

BOHEMIA, NY / myprgenie.com / ACCESSWIRE / March 28, 2014 / fishbat, a leading online marketing firm, discusses a new report from Nielsen, which reveals that American adults spend 11 hours per day using digital media.

According to a March 6th article posted on Mashable titled “U.S. Adults Spend 11 Hours Per Day With Digital Media,” over 58 percent of adults in the U.S. own smartphones. Digital media is in abundance and most adults are exposed to it each day. The article says it’s easy to assume that the average adult spends a lot of time using electronics. In fact, Nielsen’s latest cross-platform report found that American adults (18+) spend, on average, 11 hours per day using digital media.

The article says digital media includes watching TV, listening to the radio and using smartphones. While adults watch live TV and listen to the radio the most, smartphone and Internet use ranked close behind.

Justin Maas, vice president of client relations at fishbat, a leading online marketing firm, says dependence on digital media will continue to grow as technology advances. “Technology has birthed these new kinds devices that literally do everything,” he says. “You can watch TV, chat with friends, video call, play games and do business, right on your smartphone. As we find that we can do more things with these devices, we will be more dependent on them. It’s astonishing that adults in the U.S. spend half the day attached to digital media devices.”

As people grow more dependent, Maas says it’s also an opportunity for brands to optimize their marketing campaigns. “As you can see, digital media is increasingly important in society,” he explains. “It’s also the best way to reach thousands of people. If your brand does not have a strategic mobile or digital campaign set in place, there’s a good chance you will be losing a lot of business.”

Contact: Scott Darrohn, scott@fishbat.com, 855-347-4228  

 

SOURCE: fishbat

 

ReleaseID: 413637

  • Latest NewsMore>>

  • 89-year-old Vet and Preschooler Reunite for Playdate

    89-year-old Vet and Preschooler Reunite for Playdate

    Sunday, September 14 2014 8:10 PM EDT2014-09-15 00:10:00 GMT
    Photo Courtesy USA Today/KAREPhoto Courtesy USA Today/KARE
    An unlikely friendship that went from their backyards to viral now starts a new chapter. Watch WWII veteran Erling Kindem reunite with his 3-year-old best buddy Emmett Rychner at his new home.More >>
    An unlikely friendship that went from their backyards to viral now starts a new chapter. Watch WWII veteran Erling Kindem reunite with his 3-year-old best buddy Emmett Rychner at his new home. More >>
  • Pro-Life Waco Welcomes Texas Alliance for Life

    Pro-Life Waco Welcomes Texas Alliance for Life

    Sunday, September 14 2014 7:32 PM EDT2014-09-14 23:32:08 GMT
    Will federal courts derail legal protections for babies and mothers in Texas? That was the question at the forefront of a pro-life discussion held today in Waco. Pro-Life Waco hosted the executive director of the Texas Alliance of Life on Sunday. The group played an influential role in passage of House Bill 2 in terms of helping to draft it and convince the legislature to vote for it. They also helped mobilize over a thousand of people on the grassroots level, including many in the ...More >>
    Will federal courts derail legal protections for babies and mothers in Texas? That was the question at the forefront of a pro-life discussion held today in Waco. Pro-Life Waco hosted the executive director of the Texas Alliance of Life on Sunday. The group played an influential role in passage of House Bill 2 in terms of helping to draft it and convince the legislature to vote for it. They also helped mobilize over a thousand of people on the grassroots level, including many in the ...More >>
  • Fan Hurt in Fall at AT&T Stadium

    Fan Hurt in Fall at AT&T Stadium

    Sunday, September 14 2014 7:03 PM EDT2014-09-14 23:03:42 GMT
    A fan was injured Saturday night after falling over a railing at ATT Stadium in Arlington during the college football showdown between the Texas Longhorns and the UCLA Bruins.Arlington Fire Department spokesman Lt. Lee Tovar confirmed reports that an adult male fell an estimated 12 to 15 feet from Section 100 to the field level suites.An ambulance took the victim to John Peter Smith Hospital in Fort Worth for treatment.Tovar said the cause of the fall was under investigation, and th...More >>
    A fan was injured Saturday night after falling over a railing at ATT Stadium in Arlington during the college football showdown between the Texas Longhorns and the UCLA Bruins.Arlington Fire Department spokesman Lt. Lee Tovar confirmed reports that an adult male fell an estimated 12 to 15 feet from Section 100 to the field level suites.An ambulance took the victim to John Peter Smith Hospital in Fort Worth for treatment.Tovar said the cause of the fall was under investigation, and th...More >>
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KCEN. All Rights Reserved. Users of this site agree to the Terms of Service, Privacy Notice/Your California Privacy Rights, and Ad Choices.