Marketers Need to Address Smartphones and Tablets Separately - kcentv.com - KCEN HD - Waco, Temple, and Killeen

Marketers Need to Address Smartphones and Tablets Separately

Posted: Updated:

Blue Rocket, a leading custom mobile application design and development firm, announced today that marketers need to address smartphones and tablets separately.

May 1, 2014 /MarketersMedia/ —

Blue Rocket, a leading custom mobile application design and development firm, announced today that marketers need to address smartphones and tablets separately. With more than 1 million apps available in the iTunes store and more than 1 billion smartphones in users hands every day, and sales of tablets increasing to over 300 million, Blue Rocket maintains that smart phones and tablets offer very different user experiences and marketers must evaluate the form factor of each solution based on business needs.

Blue Rocket states that the tablet is able to offer a more enhanced user experience and therefore marketers can encourage deeper engagement with their brand and content. Tablets are the right solution for brands that wish to present content like a catalog, a shopping experience, an article, or video. Sheet Music Direct, an app developed by Blue Rocket is a good example of an app made specifically for the tablet user.

Smartphone users, on the other hand, typically access their content on the go so Blue Rocket recommends that brands provide these users quick-links to vital information like phone numbers and addresses. For example, if the goal is to allow customers to order a meal in advance from their favorite restaurant, like the Chipotle App, then a smartphone is the right choice for that function.

“Before deciding exactly how to design the appropriate mobile solution and whether you’re developing a mobile app for Android or iOS users, a brand needs to consider how their app can connect with their consumer on one form factor over another and what feature integration needs to be between the two form factors” says Markus Duffin, EVP of Blue Rocket.

About Blue Rocket:
Blue Rocket is a San Francisco-based creator of top consumer mobile apps that engage and delight. They strive to design and build never-done- before mobile apps for their customers. Their team of functional and industry experts has partnered with established brands, startups and leading branding agencies to create custom native mobile solutions and responsive web-app experiences that produce results. Blue Rocket has created many top-rated apps on the iTunes App Store such as Chipotle, TripleSpot by AAA, Zinio Newsstand, WebMD-Pregnancy, and Sheet Music Direct by Hal Leonard.

Blue Rocket is headquartered at 233 Sansome Street, Suite 1100, San Francisco, CA and can be contacted at inquiries@bluerocket.us or (415) 581-0500. More information about Blue Rocket’s services, expertise and recent clients can be found at www.bluerocket.us. Follow Blue Rocket on Twitter @BlueRocketInc

Contact Info:
Name: Markus Duffin
Email: inquiries@bluerocket.us
Phone: 415-581-0500
Organization: Blue Rocket

For more information about us, please visit http://www.prreach.com/pr/7157

Contact Info:
Name:
Email:

Source: http://marketersmedia.com/marketers-need-to-address-smartphones-and-tablets-separately/42554

ReleaseID: 42554

  • Latest NewsMore>>

  • In Wake of Baylor Win, Fans and Businesses Reflect on First McLane Game Day

    In Wake of Baylor Win, Fans and Businesses Reflect on First McLane Game Day

    Monday, September 1 2014 6:33 PM EDT2014-09-01 22:33:48 GMT
    (KCEN) – It was a great way to kick off the Bears' run in McLane Stadium: a blowout win over SMU, 45-0. But as much as it was a chance for the team to prove themselves to a new student body, it was a chance for the stadium to prove itself to the country.More >>
    (KCEN) – It was a great way to kick off the Bears' run in McLane Stadium: a blowout win over SMU, 45-0. But as much as it was a chance for the team to prove themselves to a new student body, it was a chance for the stadium to prove itself to the country.
    More >>
  • Big Tex Awards go to Gulf Shrimp Boil, Funnel Cake Ale

    Big Tex Awards go to Gulf Shrimp Boil, Funnel Cake Ale

    Monday, September 1 2014 5:31 PM EDT2014-09-01 21:31:55 GMT
    The State Fair of Texas announced their two big winners for the 2014 Big Tex Choice Awards.Eight finalists competed, but it was Clint Probst's Fried Gulf Shrimp Boil that won Best Tasting and Justin Martinez's Original State Fair Brew-Funnel Cake Ale that won Most Creative.The State Fair of Texas called Probst's culinary creation "crowd-pleasing Cajun" and Martinez's English-style summer ale "crisp, with just the right amount of toastiness and sweetness."This was the fair's 10...More >>
    The State Fair of Texas announced their two big winners for the 2014 Big Tex Choice Awards.Eight finalists competed, but it was Clint Probst's Fried Gulf Shrimp Boil that won Best Tasting and Justin Martinez's Original State Fair Brew-Funnel Cake Ale that won Most Creative.The State Fair of Texas called Probst's culinary creation "crowd-pleasing Cajun" and Martinez's English-style summer ale "crisp, with just the right amount of toastiness and sweetness."This was the fair's 10...More >>
  • Teenage Mutant Ninja Turtles Help Young Boy Battling Cancer

    Teenage Mutant Ninja Turtles Help Young Boy Battling Cancer

    Monday, September 1 2014 4:45 PM EDT2014-09-01 20:45:07 GMT
    Sam Bigg's aunt promised him she'd get the turtles."His favorite ninja turtle is the blue one, Leonardo," explained Stephanie Zimmerman. "And he does not know this is happening!"Sam is just five years old, and a big fan of the crime-fighting turtles. The little boy from the Alton-Godfrey area is also fighting a battle, himself.In March, Sam's family says they learned the boy had Stage Four Hepatoblastoma, a type of childhood liver cancer. They spent the summer traveling b...More >>
    Sam Bigg's aunt promised him she'd get the turtles."His favorite ninja turtle is the blue one, Leonardo," explained Stephanie Zimmerman. "And he does not know this is happening!"Sam is just five years old, and a big fan of the crime-fighting turtles. The little boy from the Alton-Godfrey area is also fighting a battle, himself.In March, Sam's family says they learned the boy had Stage Four Hepatoblastoma, a type of childhood liver cancer. They spent the summer traveling b...More >>
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KCEN. All Rights Reserved. Users of this site agree to the Terms of Service, Privacy Notice/Your California Privacy Rights, and Ad Choices.