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SOURCE Clarion Corporation of America
Clarion Builds' BMW 2002 Restoration Project Gains Forward Momentum as Top Filtration Industry Specialist Joins the Program
CYPRESS, Calif., July 15, 2014 /PRNewswire/ -- Clarion Corporation of America announced today that its innovative 'Clarion Builds' marketing program has welcomed K&N Engineering as the newest premium, Gold-Level partner for the program's first project.
The new Clarion Builds program is designed to serve as a base for Clarion and its partners to tackle unique restoration projects of iconic cars and trucks. By leveraging a mix of social and traditional media, the program's main objective is to connect with new and existing fans who are car enthusiasts, automotive sports fans, journalists, historians, and anyone with an interest in automotive design and style.
"K&N is known in the industry as the preferred brand for filtration products not just for the enthusiasts but hard core professionals alike, so it's fantastic to have them as part of the Clarion Builds program," stated Allen H. Gharapetian, Vice President of Marketing and Product Planning for Clarion Corporation of America. "K&N's impressive fan base and dedicated followers, as well as the overall awareness of the brand amongst all types of automotive enthusiasts, will undoubtedly influence the success of the Clarion Builds program and benefit our current project tremendously."
"K&N Engineering, Inc. is pleased to have partnered with the Clarion Builds program. K&N and Clarion represent different fields of the automotive aftermarket industry, yet we share the same passion for enhancing performance and carrying that desire into motorsports" stated Jeremy Templeman, Brand News Writer / Reporter, from K&N Engineering, Inc. "K&N brings 45 years of filtration, and performance expertise to the Clarion Builds program and we feel that our performance air, oil, and fuel filters will help make the Clarion Builds' 1974 BMW 2002 a success. K&N is excited to connect with Clarion, its strong car audio and multimedia consumer fan base, as well as share the K&N passion for performance with future generations."
The first Clarion Builds project, the ground up restoration of a 1974 BMW 2002, an iconic modern classic, will be a work of art at the completion of the project. Clarion and its key partners, including K&N Engineering, aim to bring fans and followers a great deal of detail designed to generate excitement and encourage participation as the project moves forward towards completion sometime before the end of the year.
To find out more about the program, visit Clarion Builds at www.clarionbuilds.com, watch the build introduction video https://www.youtube.com/watch?v=yuHBzTZJIe8 or follow Clarion on Facebook at www.facebook.com/clarionusa.
Headquartered in Cypress, California, Clarion Corporation of America is a subsidiary of Japan-based Clarion Co. Ltd, which has been a consolidated subsidiary of the Hitachi Group since 2006. Clarion has been an international leader in car audio and electronics since 1940. The company is engaged in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, infotainment, communication, safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments. Clarion has been the recipient of numerous excellence awards for design, innovation, support, manufacturing and product reliability from independent organizations. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at www.clarion.com.
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About K&N Engineering
K&N Engineering is the world's leading manufacturer of washable performance air filters and air intake systems. The K&N World headquarters, main manufacturing facilities, and primary distribution center is based in Riverside, California. K&N is a world class filtration company selling air filters, oil filters, and air intake systems in over 30 countries with more than 5,000 products designed for cars, trucks, motorcycles, and industrial applications. From the K&N Million Mile Limited Warranty to the K&N Consumer Protection Pledge, K&N stands behind its products and its consumers. The distinctive K&N logo has represented performance for more than 45 years.
K&N Engineering is located on the web at www.knfilters.com
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