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Sales and marketing company, LGB Direct have taken on a campaign in Luton giving them an opportunity to make an impression within the historic county of Bedfordshire.
London (PRWEB) July 17, 2014
After months of speculation, the London-based direct marketing specialists have finally confirmed the rumour that has been plaguing the outsourced sales industry all year. Managing Director Lyudmill Borisov announced that the firm will indeed be rolling out an initiative across Bedfordshire to scope out the potential in the area and develop their brand outside London. "We will be running an exciting test project throughout Bedfordshire. It is an exciting venture as we see huge potential for market penetration throughout the county," confirmed Borisov.
With such close links to the capital, it seems Bedfordshire is the ideal location for the firms' test projects, and with Bedfordshire being home to a wide variety of businesses across all sectors, LGB Direct has a valuable opportunity to reach out to an eclectic mix of possible clients spanning many industries.
Bedfordshire is quickly becoming a region renowned for business success. At its heart the town of Luton was once the centre of British motor manufacturing and engineering. Luton has since moved towards a more inclusive business outlook, focusing more on the retail and electronics sectors. The town is currently home to some impressive large enterprises, with Vauxhall motors and Thompson holidays both choosing to base their headquarters in the town. Bedfordshire as a whole has an impressive record of attracting some of the countrys market leaders to set up base in the county, with giants like Auto glass, the Keir group and Jordans cereals all operating from the region.
LGB direct is a direct marketing firm specialising in increasing brand awareness and customer acquisition rates for a wide range of clients. The firm use direct marketing techniques and face to face interaction with customers to aid clients develop and market their brand. By working closely with each client, LGB Direct creates and implements marketing campaigns that accurately meet with each clients needs and core values. Through their use of one on one interaction with customers LGB can help clients understand the importance of maintaining strong customer connections which increases their clients customer loyalty and earns their clients a healthy return.
The project in Bedfordshire is sure to open up some exciting avenues for the firm and will provide them with some priceless knowledge of the regions market. However as of yet, its unclear whether the project will turn into a long term business expansion to the county, as the firm remain evasive on the subject. However the firm have confirmed they are expecting to run the test project for around 12 weeks.
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