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SOURCE MISSION Athletecare(TM)
Latest Athlete-Driven Product Innovation Repels Mud to Enhance Speed and Quickness
NEW YORK, July 31, 2014 /PRNewswire/ -- Today, MISSION Athletecare™ announced Cleat Grip, its newest athlete-inspired product innovation, a patent-pending application designed to reduce mud accumulation on cleats, with the help of pro football running back Reggie Bush and pro baseball player Adrian Gonzalez.
Speed is an invaluable asset for today's athlete – and nowhere is that more visible than on the field of play. The ability to stay light on your feet, come quickly in and out of cuts and easily break away is critical when inches and seconds can mean the difference between a win and a loss. Speed can also be interrupted, and not just by your opponent. Dirt, grass and mud accumulate on cleats, effectively shortening the length of studs or spikes and slowing players down.
MISSION Athletecare's Cleat Grip™ All-Sport Mud Repellent is designed to significantly reduce mud accumulation on cleats. The product's development was rooted in extensive research and testing in partnership with elite athletes like Bush, Gonzalez and soccer icon Mia Hamm. Independently tested at Penn State's College of Agriculture Sciences for Sports Surface Research, Cleat Grip™ was found to reduce mud accumulation by up to 40 percent, resulting in lighter cleats, enhanced footing and improved lateral quickness by up to ten percent.
"Speed and agility are key to my on-field success, so I really value the innovative solution of Cleat Grip. I remember the days of having to bang my cleats and pick out the dirt with sticks," said Bush. "Cleat Grip eliminates all of that, and is now part of my pre-game routine."
Cleat Grip should be applied before every game and dries in three to five minutes. The multi-purpose angled applicator is uniquely designed to clean the surface of the cleat, and then works to apply Cleat Grip in between the cleat's studs, regardless of sport.
"Building on the success of Court Grip, co-developed with Dwyane Wade for indoor court sports, we wanted to provide a technologically advanced solution for cleated sports," said MISSION Athletecare CEO and Founder Josh Shaw. "Mud accumulation affects all field athletes and this innovative solution will help athletes optimize their game and remove distractions that can be the difference between winning and losing."
Cleat Grip works best on muddy, wet field conditions but can also facilitate better footing in ordinary conditions, and is safe for synthetic turf, as well. The product is available at www.missionathletecare.com, Dick's Sporting Goods, Sports Authority, Hibbett Sporting Goods, Modell's Sporting Goods and Olympia Sporting Goods for a suggested MSRP of $14.99.
From the company's revolutionary patented EnduraCool Instant Cooling Towel and accessories, to its patented Court Grip™ that improves court traction and lateral quickness, and Power Grip™ that eliminates sweaty palms with a no-mess gel, MISSION is the leading provider of Athletecare™ products in sporting goods and continues to set the standard for Athlete-Engineered™ innovations.
Launched in 2009 by a group of elite, world class athletes including Dwyane Wade, Serena Williams, Reggie Bush, David Wright and others, MISSION has quickly become THE pioneer of sports innovations for athletes. Working hand-in-hand with its athletes, trainers, doctors and scientists, MISSION is focused on "changing the game for athletes" – delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of today's athletes before, during and after competition. The company unveiled its patent-pending Court Grip instant traction enhancer in 2011 and made an indelible mark on the game of basketball, and most recently they unleashed the revolutionary line of Enduracool instant cooling accessories. The company has plans for releasing a host of new technologies and innovations in the months ahead as it continues on its quest for pioneering innovative sports technologies. Find out about MISSION at www.missionathletecare.com and follow us @MissionAthlete.
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