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Heart of Central Texas | Georgio's Bridal gifting wedding gowns to local heroes

The shop is partnering with Brides Across America to provide free wedding dresses to military women, first responders, and frontline healthcare workers in August.

WACO, Texas — Planning a wedding is stressful with costs adding up quickly. 

Georgio's Bridal and non-profit Brides Across America (BAA) want to help women who help others like those in the military, first responders and frontline healthcare professionals working through the COVID-19 pandemic.

Georgio's will be hosting a free wedding dress giveaway August 21-28 as part of "Operation Wedding Gown."

"We want to give back. Like we want to gift them as a thank you," Georgio's Manager Callee Kelly said.

Brides-to-be who fit the above-mentioned categories can either call Georgio's or head to their website to make an appointment. But first, they will need to register on BAA's website.  While the dresses are free, a $50 registration fee will need to be paid to BAA.

Kelly hopes brides will walk out of the store with the dress of their dreams for their big day.

"We wanna make sure all this goes smoothly so she can move onto the next thing and have the perfect wedding," Kelly said.

Heidi Janson founded BAA in 2008. She first started giving away wedding dresses to military families but expanded to include first responders after the Boston Marathon bombing near her hometown and more recently frontline healthcare workers fighting COVID-19. Her non-profit along with bridal boutiques across the country have donated more than 27,000 dresses over the years.

"It gives life a purpose and meaning so I really enjoy it. It's really truly wonderful,"  Janson said.


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