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Amazon announces Black Friday deals

The Black Friday 48-hour deal event starts on Thanksgiving and runs through Black Friday, Nov. 26.

SEATTLE — Editor's note: The video accompanying this story is a Sept. 2021 report on Amazon's hiring announcement to increase staffing for the holidays.

Amazon announced its Black Friday shopping deals on Monday, boasting that it will offer "more...deals than ever before." 

The online seller will start its offers on Thanksgiving Day, Nov. 25. 

Shoppers will have access to products from Amazon's featured brands like Samsung, Mattel and Instant Pot, plus Amazon’s independent selling partners. The 48-hour Black Friday event includes deals from women-owned, military family-owned, and Black-owned businesses, according to the company's announcement.

To help shoppers navigate its vast offerings, Amazon has once again segmented its gift guides, including newly launched guides along with its traditional categories like Stocking Stuffers, Customers’ Most Loved, and Holiday Toy List, along with the Electronics, Fashion and Beauty guides. 

Oprah's Favorite Things returns for a seventh year, and offers 20% off select items on Oprah’s list through Dec. 31. 

Experts' Gift Picks features "top picks from A-list celebrities like Jessica Alba, JoJo Siwa, gold medalist Suni Lee and influencer duo Aint Afraid, and media outlets including BuzzFeed and Refinery29, among others."

Luxury Stores Gift Guide features new arrivals from Clé de Peau Beauté and RéVive Skincare to La Perla and Missoni. 

The Black Friday 48-hour deal event starts on Thanksgiving and runs through Black Friday, Nov. 26, while supplies last, through the Amazon shopping app, Amazon 4-star stores, Amazon Books stores or by asking “Alexa, what are my deals?” 

Most items purchased now can be returned by Jan. 31, 2022 with no fees.

Amazon Prime members get 30-minute early access to select Lightning Deals on Amazon throughout the holiday season.

Customers can also watch livestreams on Black Friday via amazon.com/live or the Amazon Live shopping app on Fire TV. "Celebrities, influencers and experts" will offer product demonstrations and live chats.

Gift guides

  • Holiday Toys
  • Seasonal Fashion
  • Home Entertaining and Décor
  • Electronics
  • Beauty
  • Amazon Brands
  • Amazon Devices
  • Tools, Garden, and Automotive
  • Sports & Outdoors
  • Entertainment
  • Virtual Travel and Experiences

Delivery Options

Prime members in the U.S. can shop from more than 10 million items eligible for Amazon's Prime Free One-Day Delivery option. Prime members can also get delivery in as fast as five hours on select items, which ship from local fulfillment centers.

Customers can sign up now for a free 30-day trial of Prime at amazon.com/prime.

If customers are concerned about deliveries while they are not home over the holiday weekend, Amazon encourages using its package pickup locations at convenience stores, malls, apartment buildings, and grocery stores, in more than 900 cities and towns across the U.S. To find a location near you, visit amazon.com/hub.

LINK: Amazon holiday delivery

LINK: Amazon's seasonal shopping tips

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