KILLEEN, Texas — The Killeen Independent School District notified the parents of students at East Ward Elementary School Friday that a man tried to entice a boy into his vehicle with the promise of a bike.

KISD spokesman Terry Abbott said the boy's mother reported that the incident happened on Thursday.

KISD police were in the area Friday looking for a dark blue SUV or van, according to Abbott.

Abbott said police described the man as white in his middle to late 20s with a light brown beard.

Principal Norma Baker also sent the following recorded message to parents:

“Hello, this is Norma Baker, principal of East Ward Elementary School, calling with important information regarding student safety. An East Ward parent reported to school officials today that a man in a dark SUV or van tried to entice her child to come to his vehicle yesterday about 3:40 p.m. The student reported that the man offered the student a bicycle to come to the vehicle. The student did the right thing – he ran back to the school and got away from the vehicle. I wanted to alert all parents about this incident and to urge parents to help us keep every student safe by asking students to always report to the school any time someone threatens their safety in any way. The safety of every student every day remains our very highest priority.”

Anyone with information about the incident should contact police.