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About Us

KCEN-HD Digital Channel 6.1

KCEN-HD is the NBC affiliate serving the citizens of Temple, Waco, Killeen and Bryan-College Station (DMA 89).

We provide premium programming to approximately 890,000 people in 330,000 households throughout Central Texas.

The station went on the air in 1953 and had been continually owned by the Frank Mayborn interests until being bought by London Broadcasting Company in May 2009.

In the early 1950's, while most stations were going on the air with modest power and antenna right in the midst of metropolitan markets, KCEN-HD set up an operation in the midst of secondary cities and rural areas with the highest tower in this section of the Southwest with studio and an 830-foot tower at Eddy, Texas. Initially licensed to Temple only, the facility was actually a Central Texas facility and the FCC later permitted the station identification of Temple-Waco. The signal, which covered some 32 counties, had an authorized maximum power of 100 kwh on Channel 6 VHF. The guyed tower was 833 feet above ground and 1553 feet above average terrain (ground elevation at the tower site is 720 feet).

Difficult days and limited hours of operation were the fare for KCEN-HD for several years until it finally grew up to its full metropolitan status serving three big standard metropolitan statistical areas - Temple-Killeen, Waco and Bryan-College Station.

The transmitter and studios are located halfway between Temple and Waco on a 25-acre tract of land one mile south of Eddy, Texas on IH-35.


KCEN is owned and operated by TEGNA Inc., an innovative media company that serves the greater good of its communities. Across platforms, TEGNA delivers relevant and trusted content by telling empowering stories, conducting impactful investigations and providing innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions. For more information, visit www.TEGNA.com.

Mission and Coverage Priorities


TEGNA’s purpose is to serve the greater good of our communities.
We will provide the news and information that people need to function as effective citizens.
We will seek solutions as well as expose problems and wrongdoing.
We will provide editorial and community leadership.
We will seek to promote understanding of complex issues.
We will be advocates for our communities.


At TEGNA, you will find people from all backgrounds, interests and abilities, united by a common purpose to make a difference in our work, our company and our community.

We are committed to making editorial decisions with input from a variety of voices that reflect our community. We seek sufficient understanding of the communities, individuals and stories we cover to inform the public. We are persistent in pursuit of the whole story.


At TEGNA, we believe that attracting a talented and diverse workforce is one of the keys to our success. We strive to create for our employees an environment which offers professional and intellectual challenges, which encourages innovation and creativity, and which rewards success and effective teamwork. Read our latest EEO Diversity Report.

Ethics, Standards and Practices


TEGNA is committed to the highest ethical standards and dedicated to the principles of truth, independence, fair play and integrity. These principles apply to everything we do, from gathering content to reporting and producing content. Read TEGNA’s Principles of Ethical Journalism.

TEGNA journalists observe the following principles:


We will remain free of outside interests, investments, business relationships or personal relationships that may compromise the credibility of our news reports.
We will seek to avoid potential conflicts of interest and promptly disclose any that arise.
We do not accept gifts, meals or entertainment from any individuals or organizations that may be covered by our stations.
We do not allow sponsors of news to determine, change or restrict content.
We do not make political contributions, participate in political advocacy or publicly share political views.


We are transparent about paid or sponsored content.
We clearly identify and differentiate commentary from news.
We will explain our journalistic processes to our audience.


We will uphold and defend the First Amendment.
We will be vigilant watchdogs of government and institutions that affect the public.
We will fight to insure the public’s business is conducted in public.


We will treat people with dignity, respect and compassion.
We will be fair with people unaccustomed to dealing with the media. (*)
We will seek all sides relevant to a story.
(Also diverse voices)


We will act honorably, transparently and ethically in dealing with news sources, the public and our colleagues.
We will obey the law.
We will not skew facts, distort reality or sensationalize events (ETHICS).
We will not manipulate images or sound in misleading ways.
We will not present images that are reenacted without informing the audience.
We will use hidden cameras or similar techniques only if there is no other way to tell a significant story effectively, and only with news management approval.
We will respect the copyrights of others.


We report the news accurately, thoroughly and in context on all platforms. We vet sources, verify facts and challenge assumptions before reporting news. We hold factual information on all platforms to the same standards of accuracy.
We are honest. We do not mislead sources, story subjects or the public.
We attribute information received from others, and we are transparent with sourcing. We do not plagiarize.
We do not misstate our identity or intentions. We keep our word.
We do not intentionally slant the news.
We value being right over being fast.


We will use unnamed sources as the sole basis for reporting only as a last resort when it best serves the public’s right to know, and only with prior news management approval.


We will make corrections promptly and proportionate to the original reporting.



Click here to meet our Editorial Leadership team


We value feedback from our community, including story ideas as well as comments and corrections on our coverage. Click on the appropriate link below to route your feedback to the correct team in our newsroom.

Contact Information



Trust Project Participation

TEGNA is proud to be a participant in the Trust Project. The Trust Project is an international consortium of news organizations collaborating to use transparency to build a more trustworthy and trusted press. For more information visit https://thetrustproject.org/.

Commitment to Innovation

Since the station went on the air in 1953 as an NBC affiliate - an affiliation that continues today - in a modern building designed for the television operation, the studios have been remodeled and expanded a number of times and equipment replaced as newer innovations in equipment reach the market.

In 1963, Bell Publishing Company separated its television business from its newspaper business and transferred the assets of its television business to a new corporation called Channel 6, Inc.

In 1981, as the result of seven years of planning, a new tall tower was completed and KCEN-HD began broadcasting from the tallest tower (structure height) in the nation at 1,924 feet tall, 2,550 feet above average terrain (ground elevation at the tower site in 626 feet). It tops the Sears Building in Chicago and Empire State Building in New York. The new tower, located east of the original site, extended KCEN-HD's coverage area to 28,938 square miles and includes 33 counties.

KCEN-HD also introduced another landmark upgrade when it began broadcasting the local news in closed captioning as a public service to the deaf and hearing impaired in Central Texas in 1989.

In the 56 years KCEN-HD has been on the air, the technology used to bring you television has changed dramatically. On February 18, 2009 KCEN-HD began broadcasting a 100% digital signal. Digital television allows the station to broadcast in much higher clarity.

KCEN-HD Channel 6 originally went on the air September 16, 2002, transmitting a digital high-definition simulcast signal to viewers of Central Texas along with the analog Channel 6. On January 20, 2003, Channel 6, Inc. built KMAY Channel 23 to provide the best in local & NBC programming to the Bryan-College Station viewing area.

Commitment to Community

Frank Mayborn brought television to Central Texas in 1953. Since his death in 1987, Sue Mayborn, his wife and president of KCEN-HD, is committed to the television station's mission, which remains the same today, and that is to provide news and entertainment and to be involved in the growth of the communities it serves.

KCEN-HD's slogan of "Live Local Now!" is the foundation in support of the communities in the KCEN-HD service area. That commitment was recognized by the Waco Chamber of Commerce with an Outstanding Business Award in 2006.

KCEN-HD through on-air promotions with a local retailer offered Weather Alert Radios to its viewers at discount prices and placed these radios, without cost, in every school system in its coverage area.

Beginning in June 1999 and ending December 2000, KCEN-HD supported the American Red Cross of Central Texas by having a blood drive each and every Friday. The blood drive was televised live all day and resulted in providing needed blood for the people of Central Texas.

KCEN-HD was also instrumental, working with the Temple Independent School District, in developing a program called "Character Moments". A series of 30-second announcements that featured local students were produced that dealt with strong character traits such as faith, diligence, generosity and responsibility. "Character Moments" has been recognized locally, by the State of Texas Educational System and on the National level.

In 2007, Greater Fort Hood Area United Way honored KCEN-HD for our continued service to the community and support of the United Way. The Bronze Award was awarded to KCEN-HD for annual fundraising efforts and our support of the United Way agencies across Central Texas.

KCEN-HD's goal and objective at the time the station went on the air in 1953 was to serve the people of Central Texas faithfully and honestly. Throughout the years of operation and today, KCEN-HD still feels this obligation to its viewers.

For all content licensing inquiries, please contact our representatives at TEGNA@nimia.com.

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